Our story

We believe that building a generation of emotionally healthy and resilient families starts early.

Puja (CEO/Founder) started her career at the Obama White House, where she designed services for young families, and advised on national child and family policy. Then she moved to the World Bank, where she worked on making quality maternal and child healthcare and nutrition accessible to a every family globally.

All of this meant she spoke to hundreds of families with young children all over the UK, US, India, and Madagascar. In every conversation, she heard from parents who loved their children, and wanted to make sure they had the best start in life. But she saw that all over the world, parents didn't have the support they needed to give their children this start.

So Puja started Devie to make this early parenting support accessible to every family. Her vision is for every parent to feel they aren't alone, and for every child to have the strong foundation they need to thrive in school, work, relationships and beyond.

Our values

Core beliefs that guide how we work, design, and build


We know parents are doing their best. We approach every conversation without judgment.


The support we provide is accessible to every parent regardless of income level, language, and technological literacy.


All chats with Devie are based on standards from the Early Years Foundation Stage and latest early childhood development research.


We’ve taken steps to safeguard the personal information of our users. Information about who sees data on Devie and how it’s used can be found in our Privacy Policy.

Our Team

Teachers, academics, technologists, and behavioral scientists who share our commitment to supporting families

Krishna Ganesan

Acting CTO

30+ years experience leading technology and IT at big banks and telcos including JP Morgan, and Bank of America

Zenna Hopson

Board Member

Former Chairman of Ofsted, a serial entrepreneur and subject matter expert with 25+ years in early childhood education

Sally Smith

Content Partner

CEO of Peeple, a charity which has pioneered evidence-based ways to support families in their children’s early years

Sheryl Chang

UX Designer

UC Berkeley alum, experienced visual designer and UX writer

Sneha Ramshanker

Data scientist

Student at Oxford, experienced with back-end dev and ML

Fionnuala O’Reilly

Behavioural Science Advisor

Senior advisor on early years to the Behavioural Insights Team

Titania Veda

Content Advisor

Freelance content strategist previously at Bloomberg Philanthropies

Caroline Korrell

Content Review

Researcher at Oxford DoE with an MSc in Developmental Cognitive Neuroscience and 10 years of experience in childcare settings

Katharina Erecky

Content Review

Researcher at Oxford DoE, with a particular interest in support for vulnerable families and their young children

Liz Ersoy

Content Review

Project Manager for Peeple. 30 years experience working with and for families with young children

Aneyn O’Grady

Content Review

PhD researcher at the Oxford DoE with a background in psychology, linguistics, and child development


Funders and partners helping us bring 24/7 personal parenting support to every family