Our story

We believe that building a generation of emotionally healthy and resilient families starts early.

Puja Balachander

CEO

Dr. Sharon Lo

Chief Scientific Officer

Puja (CEO/Founder) designed products and services used by thousands of young families, and advised on national child and family policy. This meant she spoke to hundreds of families with young children all over the world - it was clear that parents don’t always have the support they need to have the strong, loving relationship with their child that they want.

Puja started Devie to make this parenting support accessible to every family. Then she met Sharon, a practicing child psychologist and professor of clinical psychology who’s dedicated to supporting families. Sharon has spent her career supporting parents and young children with managing behaviour, developing strong relationships, increasing emotional wellbeing through her practice. Together, Sharon and Puja are making this evidence-based support accessible to every family.

Our values

Core beliefs that guide how we work, design, and build

Empathy

We know parents are doing their best. We approach every conversation without judgment.

Equity

The support we provide is accessible to every parent regardless of income level, language, and technological literacy.

Evidence

All chats with Devie are based on standards from the Early Years Foundation Stage and latest early childhood development research.

Ethics

We’ve taken steps to safeguard the personal information of our users. Information about who sees data on Devie and how it’s used can be found in our Privacy Policy.

Our Team

Teachers, academics, technologists, and behavioral scientists who share our commitment to supporting families

Zenna Hopson

Board Member

Former Chairman of Ofsted, a serial entrepreneur and subject matter expert with 25+ years in early childhood education

Sally Smith

Content Partner

CEO of Peeple, a charity which has pioneered evidence-based ways to support families in their children’s early years

Titania Veda

Content Advisor

Freelance content strategist previously at Bloomberg Philanthropies

Sheryl Chang

UX Designer

UC Berkeley alum, experienced visual designer and UX writer

Sneha Ramshanker

Data scientist

Student at Oxford, experienced with back-end dev and ML

Fionnuala O’Reilly

Behavioural Science Advisor

Senior advisor on early years to the Behavioural Insights Team

Caroline Korell

Content Review

Researcher at Oxford DoE with an MSc in Developmental Cognitive Neuroscience and 10 years of experience in childcare settings

Katharina Erecky

Content Review

Researcher at Oxford DoE, with a particular interest in support for vulnerable families and their young children

Liz Ersoy

Content Review

Project Manager for Peeple. 30 years experience working with and for families with young children

Aneyn O’Grady

Content Review

PhD researcher at the Oxford DoE with a background in psychology, linguistics, and child development

Partners

Funders and partners helping us bring 24/7 personal parenting support to every family

Go from surviving to thriving with Devie

Devie uses psychology and the science of child development to help you solve challenges, and build your child’s social and emotional skills in the process. It all starts with crafting a personalised, research-based plan.